Our Story
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Our Story
We met in Brighton as young kids and spent most evenings racing each other on local roads. After school finished, we took different paths. Felix built a successful cycling career, winning multiple World Cups and competing at the Tokyo Olympics. We stayed friends throughout, and Brighton’s unique energy still shapes how we see sport: serious about performance, light on ego.
Our Point of View
As we shifted from chasing results to chasing enjoyment, we realised the culture had gotten a bit… intense. The parts of sport we fell in love with were getting crowded out. Angry Pablo is our answer: a performance brand for people who don’t take themselves too seriously. We design cycling and running kit that moves cleanly from real effort to real life.
Our Mission
Create innovative, durable kit that nails fit and function - without the all-or-nothing mindset. We champion community over conformity, keep the tone light and the standards high, and welcome athletes of every pace. Our signature character, Pablo, is our wink to the industry: proof that you can chase performance and still have a lot of fun.
