Meet Felix & JAGO

We met in Brighton as kids, racing each other on local roads most evenings. After school, we took different paths - Felix into professional cycling, winning World Cups and competing at the Tokyo Olympics.

Despite that, the way we saw sport never really changed. Brighton shaped it early: serious about performance, but never taking it, or ourselves, too seriously.

Why Angry Pablo?

Over time, we felt the culture around sport shift – more pressure, more noise, less of what made it enjoyable in the first place.

Angry Pablo is our response. A performance cycling and running brand built for real effort, but grounded in a more balanced approach.

We design kit that delivers on fit, function and durability. Performance apparel that moves seamlessly from training to everyday life.

Pablo is our nod to the industry: a reminder that performance doesn’t have to come at the expense of personality.

Timeline

WHERE IT BEGAN

Two kids with too much energy. Our parents pointed us at bikes and running shoes.

FIRST AP PRODUCTS

We decided the sport needed a fresh approach, so we started building something different.