Cherie Pridham

Cherie Pridham

A true life with bikes. Cherie Pridham’s journey from riding the streets of Cape Town to becoming a World Tour DS.

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Chasing a Dream

Chasing a Dream

2020 offered little to no opportunity for racing, but that didn't stop Olly almost getting his hands on a World Tour contract.

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Trackside Drew

Trackside Drew

The German-born Texan photographer whose unfortunate leg break rekindled his love for the sport.

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Coach Dean

Coach Dean

Cycling is in his blood. Dean had a prolific racing career and is now coaching some of the best young talent in the world.

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PaceUp Tom

PaceUp Tom

Rider turned cycling communications agency director Tom recounts the people who have influenced his journey.

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The Shoe Dr

The Shoe Dr

How a late start in cycling ended up leading to becoming a full-time freelance creative.

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